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6 Milestones Impacting SellSedona.com ~ I am thankful for…

Sheri Sperry June 11, 2018

Reflection – How I got to where I am today as a Coldwell Banker Residential Brokerage Sedona Realtor
The original blog was published on November 23, 2015. It was recently updated on June 11, 2018.

SellSedona.com continues to be a very successful venture helping hundreds of buyers and sellers with their real estate decisions. Most of you know me through my start up domain name eSedona.biz.  I started as a ReMax Sedona Realtor on March 28th of 2011. So this is a milestone in and of itself! As a start up real estate business, all of us go through changes and we make changes based on what we think is going to bring about success or at least trend that direction. So I have given this a lot of thought as to what has impacted my ability to be successful reaching my goals and continuing to move forward in this challenging and very competitive occupation. Maybe you will reflect on some of the same things.

As of January of 2017, I decided another change was in order.  I am now a Sales Associate at Coldwell Banker Residential Brokerage located at the old “Y”, because of the roundabouts, it is now called the “Figure Eight”.

1. My Health

Health is the cornerstone of my milestones. Can you imagine trying to start business later in life without having good health? I re-invented myself because I love real estate and I found this to be a vigorous and exciting job. As you probably know, it takes a lot of energy to stay up with the demands of providing a top quality performance, as my customers expect my attention to detail and that personal touch. Don’t you expect those who work with you to pay attention to your needs? Sometimes we are working 7 days a week trying to get everything done in the time frame we have allotted to us. Without our health the demands might be too much to handle.

2. I Am A Coldwell Banker Residential Brokerage Sedona Realtor®

I knew the company I chose had to fit well with my work ethic. Also, the other Realtors had to have high ethical standards and promote a professional image in the community, as they would become my second family. I wanted to work for a broker and owner that treated me as a business owner not an employee. Also, as a customer, you want to work with a company that is professional, has got brand recognition respect and agents who are the best at what they do.

The support that I get from our entire team is invaluable. When it comes to my clients, they are the true beneficiaries of all the services I offer. I cannot be prouder of the company and the culture of our office and corporate structure.

3. My Husband and Partner


Sheri Sperry & Rick SperryWhen my husband retired and we moved out of California to beautiful Sedona, Arizona, he was able to continue his passion for photography and website design.

I enjoy working with people and want to spend most of my time with my customers. My husband, Rick, compliments my business because we colaborate on our marketing approach. He engages social media, new marketing ideas and techniques as well as cutting edge web design, and SEO. His real estate photography is among the best photos available. This picture on the left is just one of his landscape pictures. What it does for you is it gives you the best internet experience when looking to buy or sell real estate as well as a great referral network for ideas, service personnel, restaurants, lodging, finding your way around the area and looking for things to do. Our website and social media presence was designed with you in mind.

4. Marketing and Networking

The biggest committment I made was a 2 years with a local publication.

Every week I had a quarter page ad with my picture and logo and once a month I had a half page color ad. This promoted my business in such a way that it propelled my recognition in the community. Just last week, someone said I looked familiar and I told him that I was a local realtor and he said “that’s it, I have seen you in the local paper!” I got my first luxury listing from that publication. Besides what I mentioned in number two above, I also do print in Homes and Land and Phoenix Magazine on occasion.

Networking and marketing go hand in hand. I decided to join the Sedona Luxury Real Estate Professionals, as it was a big committment, but a smart decision in the end. I was introduced to the very best Realtors who have the ultimate luxury market knowledge in Sedona. You benefit because I network with the top people in our industry.  In my second year, I became the president of SLREP. I also decided to spend the time becoming a Master Certified Negotiation Expert (MCNE), another decision that I feel has made a huge impact on my ability to negotiate the best deal for you my customer. There are only three agents in Sedona that are MCNE and out of the approx. 40,000 agents across Arizona, and there are 127 agents total in the state. (these numbers will contract or expand)

I would also throw Virtual Results, Happy Grasshopper, IDX Broker along with Ixact Contact in this category. In this day and age, there is no business without a strong vibrant website and IDX system and Happy Grasshopper and Ixact Contact give me the ability to communicate with my customers in different ways without over doing it.

5. Customers ~ Family ~ Friends

Coldwell Banker Residential Brokerage Sedona Realtor®

It’s All About You

Our business IS our customers. I thrive in helping my customers, educating, and staying in touch with them. Many have become my friends. There is such a satisfaction in having a customer come to me and thank me for what I did for them. Sure, the commissions are necessary to take care of my family but I go above and beyond because I care about my customers. …Just ask one!  I mean it when I say I will be there for you from the beginning throughout the transaction and beyond. I am just a phone call away for any question you have regarding any subject.

My friends and family are very special to me. When I need to dig down and reach for that extra boost of energy I think of my customers, family and friends. This helps provide the energy I need to get to the next level. Friends and family understand how busy we are and know that we will make time count when we are with them. Don’t you find that to be true about your friends and family as well?

We also have our first grandbaby coming in January or early February and are so excited to see the family grow. This is what it is truely all about!

~ ~ ~


Next year, I will be reporting on this coming change (SellSedona.com) and how it not only improved traffic to my website but also converted that traffic to customers.

I am in the process of changing the main domain name as I write this. I believe that this will be a huge marketing bonus in 2016 and that is why my husband and I are making the change. SellSedona.com says exactly what I do. Rick designed this site with tourists and locals in mind.  If you go to the Sedona Community under Explore Communities tab, you can scroll down to helpful links such as searching for restaurants, things to do, hotels, resorts and motels to stay at etc.. Though this site is great for tourists and locals alike, there should be no confusion going forward! The original domain eSedona.biz will still get you to the website and that will not change.


An update on SellSedona.com. This has continued to be a successful venture for me. My WordPress website has been updated a couple of times and I have a lot of traffic every day coming to the website.  Besides the premium search engine and IDX platform that is in service, my husband maintains this site on a daily basis.  My blogs are featured in ActiveRain and this has made me the number one blogger in Sedona, and all of Northern Arizona. I am also just outside the top 10 bloggers in the entire state of Arizona.

Though I actively use social media venues, which you can access on any page of my website, I have started making more and more videos to improve SEO traffic and create more syndication.

Remember, there are over 40,000 agents in Arizona and those who chose to blog about real estate and related subject increase their syndication efforts and make it easier for those interested in real estate topics to search out the agents who have the right competencies to meet the clients goals.



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